Imaging is hard. Determining what ideas and values drive your radio or television station, and figuring out how to portray that to the audience is tricky. Whether you have words or pictures, finding a way to communicate your vision quickly is a challenge. If you want to attract your audience it has to be interesting and relevant to them. What will make them want to listen or watch?
Sweepers are the hardest so far because they're so short! 5-9 seconds to 1) grab attention 2) convey a message of values and 3) remind the audience who you are ... that is a lot to do in a short amount of time.
Promos should be easier because you have more time to express the message, but they are proving to be even more of a challenge! Jenn and I sat and stared at the screen for at least 15 minutes with no ideas. And every idea we came up with seemed more ridiculous than the previous one! Needless to say, we'll be brainstorming this weekend for sure!
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