01 February 2010

Point the Way

I don't want to work in advertising. Writing a commercial feels so manipulative to me; as though I'm trying to lead people astray. Oh boy... writing the spot isn't as hard as I originally thought. I wrote my spot relatively quickly, but I'd feel so guilty if I ever put it on air. My goal is to make people spend money on something they don't need and probably can't afford. Isn't that what most advertising is? Trying to convince us that our hard earned money would be put to good use if we bought this product, or went on that vacation, or invested in this organization.

I'm not saying all things we spend money on are bad, but so many times advertisers are trying to get us to buy their more expensive, name brand product; which most of the time is something we don't even need.

I would much rather use scriptwriting skills to spread truth or share a unique story, than to sell a product. Advertising points astray. Truth points the way.

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