I recently watched the movie Bride Wars, and it features an engagement ring from Tiffany & Co., complete with the little blue box and white ribbon.
Well, that planted the idea in my head ... I like the rings, I like the boxes, I like the idea of engagements. So I decided to choose Tiffany engagement rings as my product and company to advertise. The research process was fun. First, I talked to guys about what would help them decide to buy a certain type of engagement ring. Their responses were quite comical. They wanted to shop somewhere that has good customer service because they said they are clueless when it comes to buying jewelry. They would buy a beautiful ring if it meant the girl they loved would marry them.
The next step in my "research" process was the most fun. I browsed Tiffany's website. I looked at a lot of pretty rings. For a very long time. And when I was done with that, I looked at more rings.
My challenge still remains. These rings are REEALLY expensive. As beautiful as they are, I would never ask for one. If I got one I wouldn't complain, but unless a lot of money was just lying around, a Tiffany ring is not my priority. So I need to figure out how to sell an item that is not practical. To people who may not have a lot of money sitting around. Maybe I should alter my target audience a little. Instead of guys age 18-35, the target is now rich young men, who are dating materialistic girls. Perfect.
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